Creating cutting-edge technologies
McLaren's unrivalled experience as a British F1 team has enabled us to develop cutting-edge technologies. We’re proud that the technology and expertise pioneered at the racetrack and developed by McLaren Applied Technologies, working in partnership with Vodafone, were used by British canoeists, rowers, cyclists and sailors, helping to bring home 15 gold medals last summer.
In partnership with Vodafone and Birmingham Children’s Hospital, we have begun a successful pilot utilising Formula 1 data management expertise to improve the monitoring of children in intensive care – a project we hope to continue and expand in 2013.
We will also be supplying motors, transmissions and data systems for teams entering the new Formula E series, which is set to hit city streets in 2014.
The depth of trust and respect we enjoy with our partners has allowed us to extend record-breaking relationships with the likes of Hugo Boss (32 years), TAG Heuer (28 years), Kenwood (23 years), ExxonMobil and Mercedes-Benz (19 years) and SAP (15 years).
In addition, our longstanding partnerships with Johnnie Walker and Hilton (nine years), Vodafone and Santander (seven years) are globally successful. Our recent strategic partnership with GlaxoSmithKline, which has seen GSK scientists develop a successful drinks formula to hydrate the drivers, will see the launch of the McLaren GSK Centre for Applied Performance at the end of the year.
Last year, Vodafone McLaren Mercedes also became the first motorsport company to retain the challenging Carbon Trust Standard in recognition of our continued efforts to reduce the impact we have on the environment.
2013: the most exciting year yet for McLaren Automotive
On the road, McLaren Automotive’s high performance cars have been setting new standards. Last year we launched the 12C Spider, the open-roofed version of the groundbreaking 12C, and also unveiled the McLaren P1TM, which launches this year with the aim of being the best drivers’s car in the world, on both the road and track.
Evolution through history – or history through evolution? In 2013, we are set to do both.
Jenson will begin track testing of the MP4-28 at Spain’s Circuito de Jerez on Tuesday February 5, stay tuned to McLaren.com for reports and galleries.