Inside Track store opens at Westfield Stratford City
As excitement builds ahead of the 2012 Summer Olympic Games in London, the first UK store dedicated to two of the world’s leading motorsport brands – McLaren and Aston Martin – has opened within sight of the Olympic Park.
Called Inside Track, the new store sells a range of McLaren, Vodafone McLaren Mercedes, Formula 1, Aston Martin and Aston Martin Racing lifestyle merchandise. You’ll also find products from the partners of the two brands including Hugo BOSS, Hackett, Links of London and TAG Heuer.
Inside Track opened last Saturday (June 23) in Westfield Stratford City, adjacent to the Olympic Park, where it will demonstrate the excellence of Britain’s top motor racing brands to the hundreds of thousands of international visitors who will pass through this summer. Items on sale range from key rings for a few pounds to the stunning £9,000 TAG Heuer McLaren MP4-12C, taking in our full catalogue of replica teamwear, and window shoppers will love Inside Track’s centrepiece: a Vodafone McLaren Mercedes MP4-26 which gives fans a rare opportunity to see Jenson Button and Lewis Hamilton’s car close up.
Nigel Moss, McLaren’s Merchandising and Licensing Director, said: “This is an excellent initiative to showcase many of our highly selective McLaren and Vodafone McLaren Mercedes products and the more accessible Formula 1 related merchandise in an off-line environment. Westfield Stratford is a top venue, which will be visited by a high number of diverse people in the coming few months and we are excited to help in flying the Great British flag there.”
Inside Track is open seven days a week and can be found on The Street in Westfield Stratford City, close to Hugo BOSS and TAG Heuer.