Vodafone - Our Title Partner
Vodafone, one of world’s largest mobile communications companies, became title partner of the Vodafone McLaren Mercedes team in 2007, extending the relationship in 2010 to become the Official Total Communications Provider.
Dominant title sponsorship branding can be seen on the MP4-28 cars and the drivers' and pit crews' overalls and helmets. In addition, the partnership delivers an innovative, powerful and integrated marketing platform enabling Vodafone customers to get closer to the action through unique experiences, innovative content, experiential events, advertising, offers and promotions.
As well as providing a wide range of services to support the on-track success of the Vodafone McLaren Mercedes team, including fixed, mobile and broadband networks, content and communication services and associated devices, Vodafone works with McLaren Group away from the track.
Vodafone & McLaren Applied Technologies
Using its F1-derived science and cutting edge telecommunications technology, McLaren Applied Technologies and Vodafone have partnered on numerous ground-breaking projects. In this past year alone they have worked with Birmingham Children’s Hospital. They also assisted Great Britain’s cyclists, rowers, sailors and canoeists with their preparations last summer.
Vodafone and McLaren Applied Technologies have developed advanced systems for several sports and healthcare scenarios, making use of Vodafone’s expertise in enabling large amounts of critically important data to be transferred securely and reliably.