Internationally renowned luxury accessories and ready-to-wear brand, Michael Kors, is the official fashion partner of the McLaren Honda Formula 1 team.
Both McLaren Honda and Michael Kors celebrate design and speed, with the partnership strengthening and amplifying both brands’ embodiment of a fast, jet-set lifestyle.
The Formula 1 audience is a new one for Michael Kors, providing a prime opportunity to familiarise the European consumer with all facets of the Michael Kors world. Additionally, the legendary McLaren Honda brand and its renowned Formula 1 drivers are an exceptional representation of the Michael Kors man—sophisticated, international and successful, with an appreciation for living life in the fast lane.
As the team's official fashion partner, Michael Kors' branding features prominently on both the driver overalls and the McLaren Honda MCL32.