Internationally renowned luxury accessories and ready-to-wear brand, Michael Kors, is an official lifestyle partner of the McLaren-Honda Formula 1 team.
Both McLaren-Honda and Michael Kors celebrate design and speed, with the partnership strengthening and amplifying both brands’ embodiment of a fast, jet-set lifestyle.
The Formula 1 audience is a new one for Michael Kors, providing a prime opportunity to familiarise the European consumer with all facets of the Michael Kors world. Additionally, the legendary McLaren-Honda brand and its renowned Formula 1 drivers are an exceptional representation of the Michael Kors man—sophisticated, international and successful, with an appreciation for living life in the fast lane.
As the team’s official lifestyle partner, Michael Kors’ branding will feature prominently on both the driver overalls and the McLaren-Honda MP4-31 car.
A limited-edition men’s leather jacket celebrated the launch of the partnership, with the 50 specially produced black leather jackets sold exclusively on the men’s floor of the new Michael Kors London flagship store. The jackets feature both the Michael Kors and McLaren logos, as well as a limited-edition plaque with each piece’s unique production number.