Mercedes-Benz is the best-known premium automotive brand in the world. It can trace its history to the dawn of the motor car. The three-pointed star, the logo of the company which invented the motor car, has come to symbolise the highest standards of quality, safety and performance. Its Formula 1 partnership with McLaren began in 1995, and since then Mercedes-Benz engines have powered four Drivers’ World Championship titles. In 2010, the 16th consecutive year of the partnership, it is entering F1 as a constructor in its own right while maintaining a strategic alliance with Vodafone McLaren Mercedes.