The GREAT Britain (GREAT) campaign is the UK government’s most ambitious international promotional campaign ever, and showcases the very best of what the country has to offer to encourage the world to visit, study and do business with the UK.
GREAT has formed a unique global partnership with McLaren with both organisations helping to highlight the UK’s innovative culture and positive contribution to the world. The UK has an impressive track record for creativity and developing and pioneering new ideas and cutting-edge technology. Whether through its Formula 1, road cars or Applied Technologies arm that aims to improve lives by applying unique insights and capabilities to solve crucial challenges, McLaren is a prominent example of a British technology company with innovation at its heart.
GREAT is active across 144 countries worldwide and unites the government’s promotion of the UK overseas – more than 20 Government departments and agencies – under an effective and widely recognised brand. Launched in 2011/12, the GREAT campaign has already generated returns of £2.6 billion for the UK economy.
For more information visit great.gov.uk.