Repucom – Global leaders in sports marketing research
As a world leader in full-service brand analysis and research, REPUCOM offer a single, global source of comprehensive and independent market insights and consultancy. Utilising the leading technology and facilities for media evaluation, market research and commercial auditing, REPUCOM’s focus is on providing the data and intelligence needed in every area of sports marketing and sponsorship.
Over the last 20 years, Repucom has provided McLaren with essential marketing information and data that has helped the team analyse its media coverage and exposure of its Partners, monitoring the success of their activities and market awareness, and formulate marketing and sponsorship plans to continue maximising their exposure.
REPUCOM’s experts in more than 20 offices around the world monitor media, conduct market research, observe the activities and distil the opinions of fans every day. REPUCOM understand the DNA of sports fans —what they hear and see, how they react, and how their behaviour is changing over time. This unbiased knowledge is critical in making great marketing and sponsorship decisions in a crowded and increasingly costly sports and entertainment market.
REPUCOM. We watch. We listen. We ask.