Top tips from Jenson in Mobil 1's new online racing game
Motorsport fans are in for an exciting year as Mobil 1™ gives them the exclusive opportunity to learn the art of racing from Vodafone McLaren Mercedes driver Jenson Button and NASCAR ace Tony Stewart.
Players of the enhanced free online 3D game, Mobil 1™ Racing Academy Advanced, will be given the inside line on how to race through video tutorials delivered by both racing stars.
These will provide them with insider tips on grid starts, finding the racing line and overtaking. Other enhancements to the game include the ability to make improvements to cars, choosing the bodywork colour, and upgrading the engine in order to gain an advantage on track.
"Those who choose to trace the career of Vodafone McLaren Mercedes driver Jenson Button will compete in Karting, then Formula 3, and finally Grand Prix racing."
Players experience the game on three distinct skill levels for each idol. Those who choose to trace the career of Vodafone McLaren Mercedes driver Jenson Button will compete in Karting, then Formula 3, and finally Grand Prix racing. Those racing as Tony Stewart will progress from Midget Car, to IndyCar, and finally to NASCAR.
Fans will be mentored by the two superstars every step of the way, with tips for each series, game-stage relevant career overviews and sound bites to encourage the players.
Points are awarded to players according to race place and game level. Gamers can also share the tutorials on social media, thanks to the game’s enhanced shareability for 2013.
Nancy Daems, Digital Marketing Communications EAME, ExxonMobil, said “Based on feedback from players of Mobil 1’s previous racing games, our team wanted to maximise the user experience by bringing the race track to life with exclusive tutorials from Jenson Button and Tony Stewart. Their hints heighten the experience for motorsports fans, providing them with a unique chance to learn from the best.”
This year marks the fifth game to be released by the Mobil 1 team. Mobil 1 Racing Academy Advanced comes after the success of the 2012 Mobil 1 Racing Academy, which achieved 4.5 million gameplays.
The Mobil 1 Racing Academy Advanced is also available to play on the Mobil 1 Facebook page.