KENWOOD celebrates its 400th race with McLaren at USGP
JVCKENWOOD Corporation is pleased to announce that the 2014 United States Grand Prix marked the 400th race with McLaren since signing an Official Supplier contract with the team to supply wireless radio systems.
1. Partnership with McLaren
KENWOOD entered into an Official Supplier contract with McLaren in 1991 and started supplying wireless radio systems at the Japanese Grand Prix held at the Suzuka Circuit in October of that year. KENWOOD has been continuously supporting the team for 23 years—the longest partnership by a Japanese company.
During races, wireless radio systems are used to communicate important information such as race strategy and timing of tyre change between drivers and their team staff members. Therefore, the systems need to be designed to achieve effective communication in an environment where extremes of noise and vibration are the norm.
By combining the know-how of wireless radio systems KENWOOD accumulated over the years since its establishment in 1946 and its latest technologies including high-quality sound technology and information encryption and decryption techniques, they have supplied dedicated wireless radio systems based on original digital method and helped McLaren win many races.
KENWOOD continue to supply wireless radio systems and provide full technology support via dedicated professional staff to McLaren throughout the 2014 season. The US Grand Prix in Texas marked the 400th race since KENWOOD began its first Official Supplier contract with the team. In commemoration of this, a special commemorative logo has been designed for the 400th race, used it in various promotional activities to enhance the presence of the KENWOOD brand.
KENWOOD will continue to provide support to McLaren by creating digital radio systems that are the culmination of the cutting-edge technologies developed using long-accumulated know-how and research and development activities in this field.
Comment by Ron Dennis, Chairman and CEO of McLaren Group
“During our 400 races together, effective communication has become ever more vital. Race teams succeed or fail based on their ability to communicate. Together, McLaren and Kenwood have won 86 races – I am extremely grateful for the contribution Kenwood has made to McLaren over the years and I look forward to an even brighter future together.”
Comment by Haruo Kawahara, Chairman and CEO of JVCKENWOOD Corporation
“Participating in the most glamorous and yet most punishing motor sport in the world in which the cutting edge technologies of various industries are brought together have become a testimony of our brand presence. We are especially proud that we have kept a long-term partnership with the long-established McLaren F1 team for 400 races over the course of 23 years. By supplying digital radio systems developed by combining KENWOOD’s know-how and technologies, we will help the team win and reach the top yet again.”
2. Wireless radio systems supplied to McLaren
Starting from the 2014 season, KENWOOD will supply new customized digital wireless radio systems designed specifically for the McLaren Mercedes F1 Team based on KENWOOD's NEXEDGE® professional digital radio systems lineup — a series that has been deployed worldwide and has achieved strong top-class performance especially in the business and industry markets of North America, Europe and worldwide.
The NEXEDGE® Series not only demonstrates excellent reliability and performance, even within severe environments, but also offers key features such as voice securing, a noise suppressing function, and wide communication range based on digital signal correction technology and narrowband sensitivity enhancement. NEXEDGE® technology lets the team's drivers and staff exchange prompt and accurate communications even in a racing condition where the levels of impact, vibration, and noise are far beyond what one can normally imagine.