Live the F1 lifestyle with Johnnie Walker
In 2005 Johnnie Walker took a bold step on its journey of global success, by partnering with one of the most iconic teams in Formula 1. McLaren Mercedes epitomise the characteristics of Johnnie Walker: pioneering, progressive and the essence of quality, style and sophistication. The last seven years have shown the partnership to be the perfect blend.
In 2014 Johnnie Walker will be giving consumers even further exclusive insight into the stylish, exclusive and glamorous world of Formula 1 and the lives of the McLaren Mercedes drivers. Through the global STEP INSIDE™ campaign, follow Jenson Button as he takes you on an incredible journey of the F1 lifestyle circuit. Johnnie Walker will once again be giving access to fans that is normally only reserved for the privileged few.
The partnership with McLaren Mercedes has also enabled Johnnie Walker to promote responsible drinking messages to a broad audience through the Join the Pact campaign. Both Kevin Magnussen and Jenson Button along with Johnnie Walker Global Responsible Ambassador, and former McLaren Drivers’ World Champion Mika Häkkinen, will support the campaign and ask consumers everywhere to make a personal commitment to never drink and drive.
Visit the STEP INSIDE THE CIRCUIT™ YouTube Channel: www.youtube.com/jwstepinside
Visit the Join The Pact Facebook page: www.jointhepact.com