McLaren & Johnnie Walker Celebrate 10 year partnership with drivers’ Golden Boots
McLaren and Johnnie Walker will celebrate our 10 year partnership at this weekend’s 2015 Formula 1 Pirelli Magyar Nagydij Grand Prix.
To mark this iconic milestone, McLaren Honda drivers Jenson Button and Fernando Alonso will be wearing special edition Johnnie Walker golden boots – inspired by the brand’s celebration blend, Johnnie Walker Gold Label Reserve™ and its ‘Keep Walking’ philosophy which encourages progress in every step.
The successful 10 year partnership has brought together two iconic brands which share a rich heritage and motorsport history.
Ron Dennis, McLaren Chairman and Chief Executive Officer said:
“Everyone at McLaren is proud to be celebrating 10 years of a long and successful partnership with Johnnie Walker. We “Keep Walking” together to provide a powerful global platform with which to promote the important responsible drinking campaign, including boosting global fan engagement with the ‘Join the Pact’ never drink and drive initiative."
Adrienne Gammie, Johnnie Walker Global Marketing Manager Sponsorship, said:
“McLaren Honda and its drivers have been fantastic ambassadors for the Johnnie Walker never drink and drive campaign Join the Pact over the past 10 years. Along with Mika Hakkinen, Global Responsible Drinking Ambassador for Johnnie Walker, we have collected over 2.4 million commitments to never drink and drive and provided 1.2 million kilometres of safe rides home around the world. Today, I’m asking all race fans watching the race in Hungary to make their personnel commitment to never drink and drive by using #JOINTHEPACT.”
As part of the celebrations, McLaren Honda and Johnnie Walker will be giving consumers the chance to win a limited number of pairs of Jenson Button and Fernando Alonso signed golden boots on McLaren’s social media channels:
Twitter: @McLarenF1 @JohnnieWalker_