Johnnie Walker celebrates 10 years in partnership with McLaren
In 2005 Johnnie Walker took a bold step on its journey of global success, by partnering with one of the most iconic teams in Formula 1.
McLaren epitomises the characteristics of Johnnie Walker: pioneering, progressive and the essence of quality, style and sophistication.
The last ten years have shown the partnership to be the perfect blend.
The partnership with McLaren has also enabled Johnnie Walker to promote responsible drinking messages to a broad audience through the Join the Pact campaign.
McLaren Honda drivers, Fernando Alonso, Jenson Button and Kevin Magnussen along with Johnnie Walker Global Responsible Ambassador, and former two time Formula 1 Drivers’ World Champion Mika Häkkinen,
will support the campaign and ask consumers everywhere to make a personal commitment to never drink and drive.
At the 2014 SINGAPORE AIRLINES SINGAPORE GRAND PRIX, Johnnie Walker announced a new commitment target for the Join the Pact responsible drinking campaign.
This target is to collect 5 million pledges to Join the Pact before the end of 2018, and to continue to drive awareness around the globe to never drink and drive.
To honour the five million commitments, Johnnie Walker will give away globally 5 million kilometres of safe rides home.
Make your commitment today with #JOINTHEPACT