JOHNNIE WALKER and McLaren Honda – A partnership built to lead the way
Since the brand was founded in 1820, JOHNNIE WALKER has stood for and been a symbol of personal progress.
That’s why in 2005 JOHNNIE WALKER decided to partner with an iconic team in a sport of pioneers. The partnership with McLaren-Honda is the perfect blend between two brands that don’t just talk of progress, but embody it. We have moved the sport forward through a unique and powerful partnership that has changed the way people view sponsorship in F1.
Together, we have been able to create an impactful conversation surrounding the importance of responsible drinking, brought to a global audience through the Join the Pact campaign. With the help of McLaren-Honda drivers Fernando Alonso and Stoffel Vandoorne, along with JOHNNIE WALKER Global Responsible Drinking Ambassador and former McLaren two-time Drivers’ World Champion Mika Häkkinen, Join the Pact asks consumers around the world to make a personal commitment to never drink and drive.
To date, Join the Pact has led to over 2.8 million people pledging to never drink and drive, and JOHNNIE WALKER have set a target of 5 million commitments by the end of 2018. To honour the 5 million commitments JOHNNIE WALKER will give away 5 million kilometres of safe rides home to consumers around the world.
To help reach the target and make your pledge to never drink and drive please visit www.jointhepact.com.