Hugo Boss
Through its core BOSS range and the trend-setting HUGO range, the company produces classic tailoring and eveningwear, leisurewear and sportswear for both men and women, as well as licensed ranges of high quality eyewear, watches, fragrances, cosmetics and other coordinated accessories.
The association between HUGO BOSS and McLaren extends back to 1981, making it the longest sports sponsor partnership of all time. And it’s a relationship that extends far beyond HUGO BOSS just using the image and association of the Vodafone McLaren Mercedes team and its drivers in its marketing campaigns and material, as HUGO BOSS also works with McLaren to create team clothing for work and travel.
