Dress me for the Finale in Sao Paulo!
To mark the 30th anniversary of the partnership between McLaren and Hugo Boss in 2011, Hugo Boss organised fifteen local “Dress me for the Finale” design contests in thirty-seven countries.
Using an online design app, participants had the opportunity to create a new design for the race suits to be worn by Lewis Hamilton and Jenson Button. The winning designs, chosen by a jury, were worn by both drivers during qualifying over the course of the season, so the winner got to see their design being modelled on the Saturday of their home Grand Prix!
A total of more than 9,000 designs were submitted. However, Jenson Button and Lewis Hamilton can only wear one of the fifteen winning designs for the Formula 1 season finale in Sao Paulo, so vote for your favourite now!